FP Podcast Episode 31: Marketing tips

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Scott Emerine, Co-founder Branding Iron Marketing

Scott Emerine, M.Sc., is Co-Owner and Co-Founder of Branding Iron Marketing, Advertising and Public Relations, a full-service agency with expertise in financial, health care and aviation marketing. As Co-Owner of Branding Iron, Emerine manages media relations and public relations for clients throughout the world. Emerine’s clients have been featured in some of the largest media outlets in the world.

Scott received his Master of Science Degree in Health Care Communications in 2010 from Boston University and was in the inaugural graduating class. He received his undergraduate degree in Marketing from Oral Roberts University. 

He resides in Bristol, Tennessee with his wife Joy and their three sons, two of which are First Priority leaders. He is a Church of God Ordained Bishop and serves as Associate Pastor at Covenant Fellowship in Bristol, Virginia. He has served as the President of the American Advertising Federation of Northeast Tennessee Board of Directors, served as Chair of Public Relations for the American Advertising Federation District 7, was Chairman of the Board for the Bristol TN/VA Chamber of Commerce, and Chairman of the Board for First Priority Blue Ridge.

Emerine currently serves on the executive board for the United Way of Bristol TN/VA, is Chairman of First Priority Blue Ridge, serves as the Bristol TN/VA Area Director for First Priority Blue Ridge and the Bristol Morning Rotary Club. He also serves as the Vice Chairmen of the Board for Covenant Fellowship. 

Jada’s Story

By Nehemiah, Student Leaders

“Sometimes I feel like I am the only teenager trying to live for God, but then I think of all the other students in FP, not only in my school, but across the nation. I am reminded that I am not the only one, and there are people I can go to and lean on for help spiritually.

First Priority has also given me the confidence to talk about and discuss God openly to other students. When I started directing meetings and speaking to the group, I was timid and hesitant to tell my testimony. Now that I have spoken more, I have the confidence to share God’s good news with everyone because of the practice in First Priority. Considering my initial lack of confidence, I truly believe that God has given me the gift of gab. Most of the times this leads to me talking too much, or saying something that I wish I could take back, but I feel like I am putting this gift to work in First Priority.

This club has given me a platform to share the things that God has shown me that helps live life to its fullest potential. Lastly, FP has given me the opportunity to do something in school that will help save my soul and others. Sure, art clubs and scholarly activities are great to be apart of, but when I stand before God, I have to give an account of what I have done to help build his kingdom. FP has given me the opportunity to help build God’s kingdom through volunteer work and witnessing to others, and I am truly grateful for that.”

-Jada, student from FP St. Louis Metro East

FP Podcast Episode 30: Fundraising Friendships; investing in other people

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Mark Robbins, FP Executive Director

Mark serves as the Executive Director of First Priority. He spends most of his day managing the organizational side of the ministry, including fundraising and board development. He was the initiator and director of First Priority Tri-States, the 2nd oldest FP chapter. Mark and his wife Michelle manage their own small business, therefore, Mark brings years of experience in business management to First Priority of America. Mark resides in eastern Kentucky with his wife, Michelle. Mark and Michelle have three children, Nathaniel & Mikaela (Robbins) Gray, Morgan, and Micah. They also have two grandchildren, Sadie B. and Beckham.

What is your #1 Team?

By Leadership Development No Comments

After a recent loss, a thirteen-year-old boy on my son’s soccer team said to me, “Well, I don’t feel like I lost.”

“Really?” I asked him. “How do you figure?”

He proudly announced, “Well, I’m a forward, and we forwards did our part by scoring three goals. It’s really the defense that lost the game because they gave up too many goals. They’re the losers.”

I kindly pointed out to him how absurd his reasoning was, not only because there is only one score for the team, but because every player on the field plays defense, though perhaps on different parts of the field. Even a forward plays a role in preventing the other team from scoring by making it difficult for the opponent’s defense to organize an attack.

To be fair, the kid smiled and acknowledged the ridiculousness of his original remark.

Story found in Patrick Lencioni’s book The Advantage

I know that historically this has been a problem for the teams I have been on. For example, in my church work previous to working with First Priority, we had a choir director and a praise band leader on staff with us. Each Tuesday morning during staff meeting, there was unspoken tension between the two. It didn’t come out verbally very often, but every once in a while when a major change was on the horizon, the subtle comments about whose service was better or larger or fill in the blank started to come out. I never realized that the church staff was my number one team rather than the youth team. I loved my student ministry volunteers and cared for them deeply. I thought that they were my number one priority. I knew that I didn’t want to be a part of the worship wars, so I stayed away. But had I realized that being on a united team with the staff rather than my youth team would have taken our church further, I would have put more time and energy into those relationships. Instead, the whole conversation irritated me.

This brings me to First Priority and the HOPE writing team. We are better together in the FP family! Having Joel, Phillip, Natalie, and now Haley and Steve Coleman on the HOPE writing team has increased the quality and the effectiveness of all of our clubs around the country! I would go as far as saying that even the clubs that do not use this year’s HOPE writing are affected in a positive way by it being there. I know that the HOPE writing is better because of the EPiC strategy being used this year in South Florida. Why? Because we glean from the South Florida team and use it in HOPE. What is my point? The First Priority family around the country is all of our number one team.

Patrick Lencioni says it like this: “The only way for a leader to establish this collective mentality on a team is by ensuring that all members place a higher priority on the team they’re a member of than the team they lead in their department.” (page 68)

For those of you working inside an FP chapter as a club’s Coach, Area Coordinator, Teacher Sponsor, Board Member, or other volunteer, would you see your place in the chapter as the team to have unity with? We can quickly get caught up in the ups and downs of a club, but by being on the larger team in your community, all clubs will rise together.

For those of you who are Directors and Coordinators of a FP Chapter, will you see First Priority in America as your number one team? If so, thank you!  So many of you do feel this way already, which is why the FP tide is rising!! We have several teams that are working on more than the HOPE strategy.  Scott Emerine is leading our marketing team. John Carruth is leading the team planning the 2020 FP fall conference. Shane Kenney is leading a think tank on writing a new four-week strategy. Joel Rowland is leading the HOPE writing for 2020-2021. Mark Robbins is putting together a team to rework our mission statement. There are a few people on the fund development team who work on strategies and training. 

By sharing your voice on one of these teams, you are being a part of the team that you are on rather than simply (not that it is simple) leading your chapter. I believe, no I KNOW, that your chapter will be better because you are sharing your voice in the collaborative efforts of First Priority. 

For those of you on a team already, thank you! For those of you who are not, would you consider it for the good of your chapter and for the First Priority family?

FP Podcast Episode 29 Part 2: Pat Williams shares the traits of a leader of excellence

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Pat Williams, Sr. VP Orlando Magic and basketball Hall-of-Famer

Pat Williams is a basketball Hall-of-Famer, currently serving as co-founder and senior vice president of the NBA’s Orlando Magic. As one of America’s top motivational speakers, he has addressed thousands of executives in organizations ranging from Fortune 500 companies and national associations to universities and nonprofits. https://www.slulead.com/slu-staff/pat- williams/ for more information.

FP Podcast Episode 28 Part 1: Pat Williams shares the traits of a leader of excellence

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Pat Williams, SR VP Orlando Magic and basketball Hall-of-Famer

Pat Williams is a basketball Hall-of-Famer, currently serving as co-founder and senior vice president of the NBA’s Orlando Magic. As one of America’s top motivational speakers, he has addressed thousands of executives in organizations ranging from Fortune 500 companies and national associations to universities and nonprofits. https://www.slulead.com/slu-staff/pat- williams/ for more information.

Why am I here on this planet?

By Nehemiah No Comments

Why am I here on this planet? I believe you are here for two reasons.

1. To know God.
God knew you before you were formed in your mother’s womb. He created you to know Him. (Jerimiah 1:5) The Pharisees in the Gospel of Matthew tried to get Jesus to pick one commandment over the other. In Jesus’ brilliance, he summed them all up in two. We refer to this as the Great Commandment.

Matt:22:34-39  But when the Pharisees heard that he had silenced the Sadducees, they gathered together. 35 And one of them, a lawyer, asked him a question to test him. 36 “Teacher, which is the great commandment in the Law?” 37 And he said to him, “You shall love the Lord your God with all your heart and with all your soul and with all your mind. 38 This is the great and first commandment. 39 And a second is like it: You shall love your neighbor as yourself.

So first and foremost, this commandment says to love God. When we spend time with God, we get to know Him. The more time you spend with God, the more you grow to love God because He is good. (James 1:16-17) 

2. To Love people
When we continue to Love God, the 2nd commandment becomes a lot easier, love people. I believe how we treat people is a direct reflection of our relationship with God. God loves all people, so, therefore, the better I know God, the better I will be at loving people. So once again, why am I here? To Love God and Love people. I am here to influence peoples’ lives toward a relationship with Jesus.

Be used by God.
Working with students and student pastors for over 30 years has given me insight on a few things. Of course, the older I get, the more I realize I know nothing. But here is something I have learned. There is nothing more important in the life of a believer than to be used by God! I find that the people who are fired up for God are the ones being used by God. My oldest son Hayden, helped start a First Priority club on his campus during his freshman year of high school. In his sophomore year, he got the opportunity to share his testimony at the club. He was, of course, nervous, as this was his first attempt at public speaking. I helped coach him and helped him outline his talk. That Thursday afternoon changed his life forever. He stood and shared his story to about 300 students, and then at the end, he gave people an opportunity to ask Jesus to be their Lord and Savior. That day 35 of his peers gave their lives to Christ. Boom! Hayden was never the same. He was so excited that God used him. His youth pastor was also fired up as he realized Hayden was practicing what he had been teaching him. First Priority gave my son the platform to be used by God.

FP Podcast Episode 27: Dustin Doll on how to effectively share the gospel

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Dustin Doll, CEO Accord Group

Dustin Doll is the CEO and founder of Lee’s Summit-based Accord Group, which restores roofs, siding and gutters for homeowners after a weather-related event. Dustin is an Ernst & Young’s Entrepreneur of the Year heartland finalist. He believes strongly that his company is only as strong as its weakest member and is committed to continually promote learning and ongoing growth, creating opportunity for every employee.

How to use something as simple as your hand to share the Gospel

By Uncategorized, FP Tools No Comments

Do you have followers? I don’t mean the ones on lnstagram or Twitter. I’m talking about your “circle of influence”. For example: a younger sibling or cousin, someone that admires you, or someone that chooses your values or ideas whether they believe them or not. That is a follower.
How does it make you feel knowing that you are setting an example, good or bad, to your followers

In First Timothy, chapter 4 verse 12, the apostle Paul instructs Timothy on how to respond to that. “Let no one despise you for your youth, but set the believers an example in speech, in conduct, in love, in faith, in purity.”

So how do you as a believer set an example to your followers when it comes to your faith? First, Paul reminds Timothy about his speech. How you use your words matter, people are listening. Second is your conduct. How do you behave around your “circle of influence”? Someone is watching. The third and fourth go hand in hand; in love and in faith. Do you love those who follow you? Do you love them enough to share your faith?

We can use our hand to share the Gospel with our followers, therefore setting an example by sharing our faith, in love. You can find the whole Hand Gospel explanation here.

Thumb – Good News (John 3:16)
Pointer – One Problem, Sin (Romans 3:23
Middle – Christ died on the Cross (Romans 5:8)
Ring – Believe and Commit (Romans 10:9-10)
Little – A little act of Faith (Ephesians 2:8-9)
Palm – Secure and safe in the hand of God (John 10:27-29)